Wipak UK Receives Kudos for Contribution to New Dairy Product, Fruchee®

1.11.2016

Wipak UK has been praised for its efforts in supporting new customer, Dairy Concepts IRL, bring a first-of-its-kind product to the global market. The Welshpool-based site produced the outer bag for Dairy Concepts’ all-natural, high protein sweet dairy snack, Fruchee® – a unique product that bridges the cheese and yoghurt categories.

“Drawing on our expertise in the dairy snack industry, we used a peelable sealing layer for easy-opening and a laminated film to retain stability and tear resistance,” explained Sales Executive at Wipak UK, Richard Hayden. “We were also heavily involved in the look and presentation of the outer bag, and were able to utilise our specialist knowledge of two-side print to achieve a complex matt and gloss design.”  

Paul Simpson, Sales & Marketing Director at Dairy Concepts, said: “It was important for us that the outer packaging reflected the innovative nature of Fruchee®. Whilst our ideas brought about a number of challenges, we were impressed by the way Wipak UK rose to the challenge and helped us achieve our vision.

“As we look to launch Fruchee® across the globe, we will be seeking the continued support from Wipak UK, and look forward to working with them in the months and years ahead.”

For more information, please call Wipak UK on +44 1938 555255 or email info.uk@wipak.com.