Every fortnight, we will be sharing #MeetOurPeople interviews, spotlight the hard work of our Wipak family across our global sites. Check out our first feature below with Kseniya Permyakova, Account Manager for the Benelux market.
1. What do you do at Wipak and why?
Plastic packaging is currently the most reliable, lightweight solution for protecting fragile products and preserving perishable foods. It's also necessary wherever sterility is required, such as in hospitals and health care environments. In the medical sector, sterile tools and packaging help prevent the transmission of infection from clients via instruments and supplies, keeping both treatment staff and patients healthy.
As anyone in the sustainable packaging industry will know, this is one of our biggest challenges. According to Raconteur, 43% of brands have cited cost as one of the greatest obstacles in switching to sustainable packaging. But while these options tend to be more expensive at this moment in time, pricing comes down to supply and demand.
Wipak already offers some of the world’s most sustainable packaging.
Sustainability is the consideration of environmental, economic, and social actions taken to avoid depleting our natural resources and negative effect on the climate. As a packaging company, this means a circular economy is essential – implementing recyclable packaging solutions while using recycled and renewable materials in our products. Keeping plastic out of the environment, and ensuring customers and consumers understand their roles are also key.
