INITIATIVES

We know that consumers hold industry responsible for the plastic waste problem. We are happy to take on our share of that responsibility. As we strive for continuous innovation and development, we also commit to several key initiatives.

Wipak is part of the cross-value chain initiative HolyGrail 2.0! Under the auspices of AIM, the European Brands Association, more than 130 companies and organisations from the complete packaging value chain have joined forces with the ambitious goal to assess whether a pioneering digital technology can enable better sorting and higher quality recycling rates for packaging in the EU, to drive a truly circular economy. The objective of the Digital Watermarks Initiative HolyGrail 2.0 is to prove the viability of digital watermarking technologies for accurate sorting and the business case on a large scale. The initiative has a clear governance and membership structure, based on the HolyGrail 2.0 Charter.

The Circular Economy for Flexible Packaging (CEFLEX) is a collaborative initiative representing the entire value chain of flexible packaging. CEFLEX’s ‘Mission Circular’ commits to the collection of all flexible packaging and over 80% of the recycled materials channelled into valuable new markets and applications to substitute virgin materials.
By 2025, the target is an established collection, sorting and reprocessing infrastructure and economy for post-consumer flexible packaging across Europe. It will be based on end-of-life technologies and processes which deliver the best economic, technical and environmental outcomes for a circular economy.