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Implementing Digimarc Watermarks

Digimarc technology is a seamless element of the packaging artwork itself, a watermark which makes the entire package a digital channel to offer brands and their products greater transparency, traceability and consumer engagement.

This is a more versatile and reliable data carrier than commonly used QR codes thanks to its repeated pattern and coverage, yet it is imperceptible to most consumers. A package enhanced with Digimarc watermarks is robust to geometric distortion (curves, wrinkles, etc.) and occlusions (damage to the package including smudges and tears).

How is a digital watermark applied?

The enhancement process involves our team closely analysing and enhancing a customer’s design, followed by quality checks and code verifications until we present them with their ‘connected package’ - with no need for specialty inks or substrates.
Digimarc watermarks are applied within individual colour channels, or ink separations, where the changes are visible. However, the combined composite image contains unobtrusive watermarks.
  • Provide File

    Deliver press-ready file from printer or pre-media (adjusted for press curvex)

  • Evaluate Design

    Enhancement partner will evaluate and analyse the design

  • Enhance Elements

    Minor adjustments to colour and brightness of dots within design elements

  • Code Verification

    Quality checks throughout pre-media and production workflow

  • Connected Package

    Design is printed normally with no speciality inks or substrates

  • Provide File

    Deliver press-ready file from printer or pre-media (adjusted for press curvex)

  • Evaluate Design

    Enhancement partner will evaluate and analyse the design

  • Enhance Elements

    Minor adjustments to colour and brightness of dots within design elements

  • Code Verification

    Quality checks throughout pre-media and production workflow

  • second print four print
  • Connected Package

    Design is printed normally with no speciality inks or substrates

  • Your Service & Printing Partner

    Wipak’s team of Digimarc experts will guide you through the process of integrating this unique identifier into your designs. We generate the required codes and embed them into the packaging as part of the reprographic process. Digimarc watermarks can be printed using almost any printing technology available today, whether gravure, flexo, offset printing, or even Wipak’s award-winning ProDirect® digital inkjet technology.

    Interested in choosing Wipak as your service and printing partner? We’d love to talk. Contact us today using the form below.

    Contact Us

    To find out more, get in touch with our team of specialists today.

    Florian Constabel

    Head of Wipak N.E.X.T. & Digimarc

    florian.constabel@wipak.com

    +49 51614880512

    Sina Jahns

    Innovation Specialist

    sina.jahns@wipak.com

    +49 51614880375

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