Digital Watermarks

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What are Digital Watermarks?

Digimarc’s patented digital watermarks deliver a unique and advanced means of identification capable of enabling more sustainable, more transparent, and more secure supply chains and empowering consumers to verify the authenticity of products and recyclability of their packaging.

  • Imperceptible enhancement of packaging, printed materials and images
  • Extensible data capacity for wide-ranging commercial purposes
  • Activates packaging and images to confirm authenticity, combat counterfeiting and protect copyrights
Wipak was one of the first certified partners to implement Digimarc watermarks as a pioneer in Europe. As your Service Partner for the implementation of Digimarc watermarks, we advise and support you during the whole manufacturing process. We provide services from artwork consultancy, through the main enhancement process, up to production and quality control. We have experience of more than 4900 Digimarc watermark enhancements through all printing technologies and packaging types.

Scan & Scale Your Business

Digimarc digital watermarks are an almost invisible data carrier capable of embedding information and codes into the printed design of packaging, covering the entire exterior surface to ensure unrivalled scanning accuracy. This provides value at every single stage of the package journey – from manufacturing and production to supply chain efficiency and recycling.

Digimarc watermarks can be implemented with all printing technologies onto any material and packaging type. Watch the video to discover how it works!

Try scanning Digimarc for yourself!

Use the Digimarc Discover app to experience how Digimarc-enhanced media can deliver a wide range of benefits to including traceability, efficiency, and brand transparency.

The example packaging here carries a GTIN (global trade identification number), typically found in EAN/UPC barcodes. Scan with Digimarc Discover and tap the card that appears.

Advantages

Implementing Digimarc watermarks into packaging and labels presents businesses and their customers with outstanding benefits at every stage of the supply chain.
Explore them below.

Click the image below to expand.

  • Suppliers

    • Suppliers

      Add Digimarc to clamshells, corrugated trays and pallets

      Equip harvesters with devices to scan labels to communicate pack date and provenance

      Track fresh items easily during product recalls

  • Packaging & Label Design

    • Packaging & Label Design

      Plan ‘connected packaging’ strategy

      Add Digimarc to artwork

      Plan/create digital content for customers and partners

  • Manufacturing/ Production

    • Manufacturing/ Production

      Support parts-matching

      Reduce manufacturing errors

      Improve in-line inspection

      Minimise manual effort for greater efficiency

  • Distribution/Logistics

    • Distribution/Logistics

      Scan shipping containers and corrugated case packs easily

      Verify sorting and delivery processes

      Support passive scanning by auto-update system

      Pinpoint and trace location of specific items

  • Packaging & Labels

    • Packaging & Labels

      Validate accurate reproduction of Digimarc identities

  • Retail

    • Retail

      Scan private label packaging easily

      Audit prices more efficiently

      Reduce shrink on fresh items

      Link print campaigns to e-commerce sites

      Support Scan & Go systems

      Improve the accuracy of inventory counts

  • In-Aisle

    • In-Aisle

      Scan packaging for product info

      Improve brand loyalty

      Offer personalised pricing

      Link store experience to e-commerce sites

      Support more rapid restocking

  • Checkout

    • Checkout

      Scan products and labels easily

      Improve first-pass read rate

      Reduce misreads and manual keying

      Improve customer experience

      Support Scan & Go systems

  • E-commerce

    • E-commerce

      Scan boxes via mounted cameras

      Add to corrugated packaging and labels

      Scan from distances

      Verify logistics and returns processes

      Improve the accuracy of inventory counts

  • Home

    • Home

      Scan for brand and social media content

      Reorder directly from packaging

      Cross-sell related products and services

      Access digital product and assembly instructions

      Promote brand loyalty with digital content

  • Recycling

    • Recycling

      Improve scanning accuracy at multi-reuse facilities

      Improve sorting of materials and substrates

      Provide consumer recycling instructions

      Support a circular economy

  • Suppliers

    • Suppliers

      Add Digimarc to clamshells, corrugated trays and pallets

      Equip harvesters with devices to scan labels to communicate pack date and provenance

      Track fresh items easily during product recalls

  • Packaging & Label Design

    • Packaging & Label Design

      Plan ‘connected packaging’ strategy

      Add Digimarc to artwork

      Plan/create digital content for customers and partners

  • Packaging & Labels

    • Packaging & Labels

      Validate accurate reproduction of Digimarc identities

  • Manufacturing/ Production

    • Manufacturing/ Production

      Support parts-matching

      Reduce manufacturing errors

      Improve in-line inspection

      Minimise manual effort for greater efficiency

  • Distribution/Logistics

    • Distribution/Logistics

      Scan shipping containers and corrugated case packs easily

      Verify sorting and delivery processes

      Support passive scanning by auto-update system

      Pinpoint and trace location of specific items

  • Retail

    • Retail

      Scan private label packaging easily

      Audit prices more efficiently

      Reduce shrink on fresh items

      Link print campaigns to e-commerce sites

      Support Scan & Go systems

      Improve the accuracy of inventory counts

  • In-Aisle

    • In-Aisle

      Scan packaging for product info

      Improve brand loyalty

      Offer personalised pricing

      Link store experience to e-commerce sites

      Support more rapid restocking

  • E-commerce

    • E-commerce

      Scan boxes via mounted cameras

      Add to corrugated packaging and labels

      Scan from distances

      Verify logistics and returns processes

      Improve the accuracy of inventory counts

  • Checkout

    • Checkout

      Scan products and labels easily

      Improve first-pass read rate

      Reduce misreads and manual keying

      Improve customer experience

      Support Scan & Go systems

  • Home

    • Home

      Scan for brand and social media content

      Reorder directly from packaging

      Cross-sell related products and services

      Access digital product and assembly instructions

      Promote brand loyalty with digital content

  • Recycling

    • Recycling

      Improve scanning accuracy at multi-reuse facilities

      Improve sorting of materials and substrates

      Provide consumer recycling instructions

      Support a circular economy

Latest News from Digimarc & Wipak

Contact Us

To find out more, get in touch with our team of specialists today.

Florian Constabel

Head of Wipak N.E.X.T. & Digimarc

florian.constabel@wipak.com

49 51614880512

Sina Jahns

Innovation Specialist

sina.jahns@wipak.com

+49 51614880375

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