GreenChoice by Wipak is our promise to you. It brings our values and our pledge for a sustainable packaging future to life through cutting-edge innovation.

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GreenChoice

With the introduction of GreenChoice by Wipak in 2021, we have launched our new brand, which represents our sustainable solutions. The topic of sustainability is not new to us; it is now not only a trend but also a market requirement. With our expanding portfolio and increasing market demands, we wanted to make it easier than ever for our customers to select from our range of sustainable solutions. GreenChoice by Wipak is centered around three main categories, which are the heart and soul of our brand:

Renewable Packaging

RECYCLEABLE PACKAGING

RECYCLED PACKAGING

Our Successful Customer Case Gallery

Each category is as significant as the others, showcasing tomorrow's recyclable solutions and the possibilities that using renewable raw materials and recyclates hold. In recent years, the flexible packaging industry has experienced rapid changes in regulations and shifts in societal attitudes towards the environment. Packaging is often necessary to maintain the freshness and safety of products, particularly perishable goods, as well as to enable secure transportation and storage. Efficient use of raw materials and the prevention of excessive packaging are inherent to our values.

“As much as necessary, as little as possible. This is our primary goal as we create new packaging solutions.”

Katharina Machner

Product & Packaging Designer

MATERIAL REDUCTION

While the ongoing reduction of material usage and thickness is our highest priority at Wipak, we continue to guarantee consistently high product protection, durability, and barrier properties on par with conventional product solutions.

THE END-OF-LIFE CHALLENGE IN PACKAGING

We believe that companies must take and share the responsibility for creating a circular future for packaging. Design for recycling is one of the corner stones for enabling circularity, and GreenChoice by Wipak solutions show our commitment to the transformation of the packaging industry. In future, technologies, like de-inking and advanced recycling, will enable us to re-integrate recycled flexible packaging even in demanding applications. When it comes to raw material sources and the use of renewable feedstock, we discover the possibilities and introduce pilot project together with our customers.

“Recent world events have shown us how important CO₂ reduction and climate neutrality are for a future worth living in. That’s why I’m making my contribution.”

Dr. Dorit Nelke-Bruhn

Manager Sustainability Processes

“Our GreenChoice product portfolio has grown a lot during the last years but the journey doesn’t end there. While striving for innovation, we have to change our mindsets to allow the necessary transformation that the industry and society needs.”

Susan Janssen

Sustainable Solutions Manager

TRANSFORMATION

The ongoing transformation of the packaging industry not only affects us as a manufacturer of flexible packaging materials but also has a significant impact on our customers. New packaging materials need to seamlessly integrate into optimized and highly efficient packaging lines, without causing any interruptions or slowdowns in our customers' processes. With GreenChoice by Wipak, we offer solutions that can be seamlessly integrated into existing packaging lines. Our GreenChoice solutions demonstrate excellent performance on our customers' lines and are widely used in diverse markets for various applications and products.

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