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Digimarc technology is a seamless element of the packaging artwork itself, a watermark which makes the entire package a digital channel to offer brands and their products greater transparency, traceability and consumer engagement.
This is a more versatile and reliable data carrier than commonly used QR codes thanks to its repeated pattern and coverage, yet it is imperceptible to most consumers. A package enhanced with Digimarc watermarks is robust to geometric distortion (curves, wrinkles, etc.) and occlusions (damage to the package including smudges and tears).
Provide File
Deliver press-ready file from printer or pre-media (adjusted for press curvex)
Evaluate Design
Enhancement partner will evaluate and analyse the design
Enhance Elements
Minor adjustments to colour and brightness of dots within design elements
Code Verification
Quality checks throughout pre-media and production workflow
Connected Package
Design is printed normally with no speciality inks or substrates
Provide File
Deliver press-ready file from printer or pre-media (adjusted for press curvex)
Evaluate Design
Enhancement partner will evaluate and analyse the design
Enhance Elements
Minor adjustments to colour and brightness of dots within design elements
Code Verification
Quality checks throughout pre-media and production workflow
Connected Package
Design is printed normally with no speciality inks or substrates
Wipak’s team of Digimarc experts will guide you through the process of integrating this unique identifier into your designs. We generate the required codes and embed them into the packaging as part of the reprographic process. Digimarc watermarks can be printed using almost any printing technology available today, whether gravure, flexo, offset printing, or even Wipak’s award-winning ProDirect® digital inkjet technology.
Interested in choosing Wipak as your service and printing partner? We’d love to talk. Contact us today using the form below.
