While the ongoing reduction of material usage and thickness is our highest priority at Wipak, we continue to guarantee consistently high product protection, durability, and barrier properties on par with conventional product solutions. By reducing material, less packaging content is brought into circulation and enables our partners to make savings in areas such as transport costs.
“As much as necessary, as little as possible. This is our primary goal as we create new packaging solutions.”
Katharina Machner Product & Packaging Designer
Striving for the continuous reduction of CO2 emissions is part of our daily activities - seen in both the development of new packaging solutions and within the design of our operational workflows.Thanks to the implementation of tools like WContribute, we calculate and compare the carbon footprint of various product solutions to help customers make informed decisions.
“It is everyone’s responsibility to reduce their carbon footprint in both their personal lives and businesses - even the smallest steps are significant. We must change our mindsets if we are to ensure a secure, climate neutral future.”
Susan Janssen Sustainable Solutions Manager
In line with our goal to reduce our company's carbon footprint to zero by 2025, we strive to make the best decisions for a climate neutral future every single day.Improving the energy supply of our locations, choosing the correct transport vehicles, and creating climate neutral product ranges, such as our PAPER TOP® PD, bring us closer to this goal.
“Recent world events have shown us how important CO2 reduction and climate neutrality are for a future worth living in. That’s why I’m making my contribution.”
Dr. Dorit Nelke-Bruhn Manager Sustainability Processes
Wipak is part of the cross-value chain initiative HolyGrail 2.0! Under the auspices of AIM, the European Brands Association, more than 130 companies and organisations from the complete packaging value chain have joined forces with the ambitious goal to assess whether a pioneering digital technology can enable better sorting and higher quality recycling rates for packaging in the EU, to drive a truly circular economy. The objective of the Digital Watermarks Initiative HolyGrail 2.0 is to prove the viability of digital watermarking technologies for accurate sorting and the business case on a large scale. The initiative has a clear governance and membership structure, based on the HolyGrail 2.0 Charter.
The Circular Economy for Flexible Packaging (CEFLEX) is a collaborative initiative representing the entire value chain of flexible packaging. CEFLEX’s ‘Mission Circular’ commits to the collection of all flexible packaging and over 80% of the recycled materials channelled into valuable new markets and applications to substitute virgin materials.
By 2025, the target is an established collection, sorting and reprocessing infrastructure and economy for post-consumer flexible packaging across Europe. It will be based on end-of-life technologies and processes which deliver the best economic, technical and environmental outcomes for a circular economy.