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Collaborative sustainability projects

Wipak partners with leading organisations, recyclers, and industry alliances to accelerate circular packaging solutions. These partnerships aren’t just names — they deliver practical benefits for your packaging:

  • Shared expertise on design-for-recycling and traceability
  • Participation in industry-wide initiatives driving circularity
  • Support for digital product passports and growing data requirements

Our key initiatives

At Wipak, we know no single company can solve the packaging challenge alone.

That’s why we work hand-in-hand with companies along the value chain, participate in initiatives, industry associations and development projects to make circularity a reality.

HolyGrail 2.0

Intelligent Sorting with Digital Watermarks

HolyGrail 2.0 is cross-value-chain initiative, led by AIM (the European Brands Association), with 160+ companies and organisations from the complete packaging value chain. The objective is to prove the viability of digital watermarking technologies for accurate sorting and the business case on a large scale.

How do you benefit?

  • Your packaging can be identified and sorted more accurately
  • Future-proof design supporting EU targets on digital marking
  • Digital watermarking can enable data sharing along the value chain. Learn more about DigitalChoice

CEFLEX

Building Europe’s Circular Economy
for Flexible Packaging

CEFLEX (Circular Economy for Flexible Packaging) is a collaborative initiative of over 180 companies representing the entire value chain of flexible packaging working to make flexible packaging (like films, wraps and pouches) circular across Europe.

How do you benefit?

  • Flexible Packaging Design for a Circular Economy Guidelines taking existing recycling streams into account and proven by comprehensive test campaigns
  • Proper design for recycling will lead to increased availability of recycled materials for your packaging
  • Confidence that we consider the best economic, technical and environmental outcome for a circular economy all the way from raw material to end-of-life.

R-Cycle

Digital Product Passports for Sustainable Plastics

R-Cycle is an association promoting the global standardisation of digital passports for sustainable plastics. Understanding the need of data exchange and transparency along the entire lifecycle of a plastics, a digital product passport provides information about material composition and recyclability, enabling traceability across the supply chain and thus supports circularity.

What does it mean for you?

  • High transparency on material sourcing and end-of-life
  • Easier data sharing along the value chain by use of digital product passports
  • Standardised data sets will reduce your administrative burden

Healthcare Plastics Recycling Counsil (HPRC)

Advancing Circularity in Medical Packaging

HPRC is a private, technical consortium of healthcare, recycling, and packaging companies working to enable the safe, practical recycling of healthcare plastics. Through collaborative research, pilot projects in clinical settings, and design-for-recyclability guidance (e.g., for non-hazardous packaging and sterilisation materials), HPRC tackles real-world barriers to collection, sorting, and processing across the healthcare value chain.

How do you benefit?

  • Gain clear, practical design-for-recyclability guidance for medical-grade packaging and sterile barrier systems
  • Leverage proven tools and pilot learnings to set up viable take-back and recycling pathways with hospitals and recyclers
  • Strengthen compliance and ESG commitments with a science-based, cross-industry approach to healthcare plastic circularity
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