EmpCo Is Now Applicable: What It Means for Sustainability Claims
A New Standard for Sustainability Communication
On 27 September 2026, the EU’s Empowering Consumers for the Green Transition Directive (EmpCo) became applicable.
The directive is designed to help consumers make informed choices by improving the way environmental and sustainability claims are communicated. It introduces stricter expectations around how companies present information about sustainability-related benefits, helping to reduce vague, generic or potentially misleading claims.
For businesses across the packaging value chain, the message is clear: sustainability communications must be transparent, specific and supported by relevant evidence.
Why Does It Matter?
Sustainability has become an important factor in purchasing decisions, but consumers are often faced with a wide range of environmental messages, labels and claims.
The EmpCo Directive aims to improve confidence in sustainability communications by encouraging:
- Clear and substantiated sustainability claims
- Greater transparency around environmental benefits
- Better visibility of supporting information
- More reliable use of environmental labels and certifications
- Easier comparison between products and solutions
The goal is to create a marketplace where sustainability information is easier to understand and trust.
Helping Customers Navigate Sustainability Information
At Wipak, we welcome initiatives that promote transparency and informed decision-making.
We believe customers should have access to clear information about sustainability topics, whether they are exploring recyclability, material choices, certifications or circular economy solutions.
As sustainability requirements continue to evolve, we remain committed to providing information that helps our customers better understand the sustainability attributes of our products and solutions.
Introducing the Wipak Glossary
Sustainability terminology is evolving rapidly, and some concepts can be difficult to interpret without additional context.
To make information easier to navigate, we have launched a new Glossary on Wipak.com.
Available throughout the website, the glossary provides clear definitions of commonly used sustainability terms, helping visitors better understand key concepts as they are used by Wipak, while exploring our products, services and sustainability content.
Whether you are looking for information on recyclability, renewable materials, circular economy principles or certifications, the glossary is designed to provide quick access to straightforward explanations whenever you need them.
Looking Ahead
The application of the EmpCo Directive marks an important step towards more transparent sustainability communication across Europe.
As expectations evolve, we will continue to support our customers with clear, accessible and evidence-based information that helps them make informed packaging decisions and advance their sustainability ambitions.
