Convenience is key in driving sales of sliced cheeses, our range of re-closable solutions lock in flavours and preserve the freshness of sliced cheeses allowing you to enjoy the last slice as much as the first.
Slovakian cheese producer, Nika, selected Wipak’s ProDirect® technology to digitally print the five designs required across the range of lidded cheeses.
Nika opted for ProDirect® as it offered the speed to market and flexibility required to produce the packaging designs in a timely and cost-effective manner.
Incorporating a reclose design element for customer convenience, the five designs were digitally printed across two reels of REPAK PAPER TOP PD 115 XXT HM. In addition to the cost savings that digital printing offered, Nika was able to increase customer engagement levels with ProDirect® by running competitions and featuring winning designs on the packaging. With the help of the web-based print centre solution, Nika was also able to change and upload revised designs during the print process, maximizing the speed in which winning designs were brought to the market.
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Group Head of Brand & Sustainability
Senior Marketing and Communications Specialist