Although its primary function is to protect a product, it must also display information and ensure the product is presented to the customer in the best way possible.
The packaging format can have a significant impact on the sustainability of a product; excess packaging wastes resources and increases the cost of transportation, and is perceived negatively by the consumer. Insufficient packaging can decrease its shelf-life and generate unnecessary food waste which should be in any case avoided.
Wipak has been developing flexible packaging solutions for over 40 years. Whatever your requirements our experts work with you to develop the most appropriate and resource-efficient solution according to your needs.
Please get in touch and our experts will answer you as soon as we can!
Group Head of Brand & Sustainability
Senior Marketing and Communications Specialist