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Food

Plant Based Living & Green Values – Consumer Food Trends with Innova Market Insights

Upon the announcement of their top food trends for 2021, we sat down with Innova Market Insights to explore some of the most pressing consumer desires shaping the flexible packaging industry. Read on to find out more about our most recent video series, Expert Insights: Consumer Food Trends.

 

For the final installment in our series, we are joined by Anne Noordenbos, Insights and Innovation Manager at Innova Market Insights, and Wipak Packaging & Product Designer, Lydia Miller, to discuss the undeniable rise of interest in “plant based” foods and beverages. We also look at their relation to sustainable or “green” values found amongst consumers.

 

As this interest drives expansion to more market categories and regions, how can packaging keep up and reflect these values? What are the challenges to creating sustainable solutions that appeal to our customers and end consumers? What are we doing to lower carbon emissions, prevent food waste, and design for recycling in a circular economy?

 

Watch the full discussion here:

As a global leader in developing and manufacturing packaging solutions for the food and medical sectors, Wipak stays on top of the latest consumer and packaging trends thanks to Innova Market Insights. Find out how we are addressing these in our sustainable range and product offering here and get in touch today!

  

Innova Market Insights is a global knowledge leader in the food and beverage industry, whose customers are amongst the top 500 FMCG companies in the world.  Using advanced data analytics, they provide meaningful guidance on present and future trends in FMCG. Based in the Netherlands, Innova is valued for their local and regional knowledge insights. Find out more at www.innovamarketinsights.com  

Categories
Food

New Lifestyles – Consumer Food Trends with Innova Market Insights

Upon the announcement of their top food trends for 2021, we sat down with Innova Market Insights to explore some of the most pressing consumer desires shaping the flexible packaging industry. Read on to find out more about our most recent video series, Expert Insights: Consumer Food Trends.

 

This week Hector Parra, Consumer & Market Insights Team Coordinator at Innova Market Insights, talks us through changes in consumer eating habits in light of the global pandemic and lockdown, and how this is driving interest in convenient, luxurious, and healthy food products.

 

“We need to make sure that our packaging caters to the need for speed – to the need for ease of opening and reclosing – and that it reflects the luxurious, the indulgence…whatever the consumer is looking for,” shares Hery Henry (Head of Strategic Marketing & Sustainability, Wipak Group).

 

As we move into an era of both working from home and eating on the go, why might recyclable flexible pouches be the key to sustainably protecting and preserving food? How should recycling legislation and infrastructure help guarantee a circular economy for plastic packaging?

 

Watch the full discussion here:

 

As a global leader in developing and manufacturing packaging solutions for the food and medical sectors, Wipak stays on top of the latest consumer and packaging trends thanks to Innova Market Insights. Find out how we are addressing these in our sustainable range and product offering here and get in touch today!

  

Innova Market Insights is a global knowledge leader in the food and beverage industry, whose customers are amongst the top 500 FMCG companies in the world.  Using advanced data analytics, they provide meaningful guidance on present and future trends in FMCG. Based in the Netherlands, Innova is valued for their local and regional knowledge insights. Find out more at www.innovamarketinsights.com  

Categories
Food

Technology & Traceability – Consumer Food Trends with Innova Market Insights

Upon the announcement of their top food trends for 2021, we sat down with Innova Market Insights to explore some of the most pressing consumer desires shaping the flexible packaging industry. Read on to find out more about our most recent video series, Expert Insights: Consumer Food Trends.

 

This week, we’re joined by Market Analyst Akhil Aiyar from Innova Market Insights and Florian Constabel, Digimarc Team Manager with Wipak’s N.E.X.T. Centre for Packaging Innovation, to discuss what consumers and brands can gain from leveraging blockchain, AI, QR codes and digital watermarks. How can packaging technologies increase consumer engagement, brand and supply chain transparency, and pioneer smarter recycling in the move towards a sustainable future?

 

Wipak has been working with Digimarc since 2018 to develop innovative packaging solutions and applications with Digimarc Barcodes®. Digimarc also plays an integral role in the European Brand Association’s (AIM) HolyGrail 2.0 initiative, seeking to investigate whether digital watermarks could revolutionise the way packaging is sorted in the post-consumer waste management system. By accurately identifying and separating packaging into sorting streams, we can contribute to a circular economy where plastics are retained in the supply chain.

 

Watch the full discussion here: 

 

As a global leader in developing and manufacturing packaging solutions for the food and medical sectors, Wipak stays on top of the latest consumer and packaging trends thanks to Innova Market Insights. Find out how we are addressing these in our sustainable range and product offering here and get in touch today!

  

Innova Market Insights is a global knowledge leader in the food and beverage industry, whose customers are amongst the top 500 FMCG companies in the world.  Using advanced data analytics, they provide meaningful guidance on present and future trends in FMCG. Based in the Netherlands, Innova is valued for their local and regional knowledge insights. Find out more at www.innovamarketinsights.com

Categories
Food

The Importance of Storytelling – Consumer Food Trends with Innova Market Insights

Upon the announcement of their top food trends for 2021, we sat down with Innova Market Insights to explore some of the most pressing consumer desires shaping the flexible packaging industry. Read on to find out more about our most recent video series, Expert Insights: Consumer Food Trends.

 

Storytelling has endured as a way to not only influence purchasing decisions but as a key strategy to achieving transparency between companies and customers.

 

This week on Expert Insights, Hery Henry, Wipak Group Head of Strategic Marketing & Sustainability, and Nicole Jansen, Insights & Innovation Team Leader at Innova Market Insights, discuss the power of storytelling in light of Innova Market Insights’ #1 trend for 2021: Transparency Triumphs.

 

Why is good storytelling the key to a more sustainable future? How do we communicate sustainability through our packaging? And who is responsible for adopting these changes?

 

Watch the full discussion here:

 

As a global leader in developing and manufacturing packaging solutions for the food and medical sectors, Wipak stays on top of the latest consumer and packaging trends thanks to Innova Market Insights. Find out how we are addressing these in our sustainable range and product offering here and get in touch today!

  

Innova Market Insights is a global knowledge leader in the food and beverage industry, whose customers are amongst the top 500 FMCG companies in the world.  Using advanced data analytics, they provide meaningful guidance on present and future trends in FMCG. Based in the Netherlands, Innova is valued for their local and regional knowledge insights. Find out more at www.innovamarketinsights.com  

Categories
Food

Health & Beauty Inside Out – Consumer Food Trends with Innova Market Insights

Upon the announcement of their top food trends for 2021, we sat down with Innova Market Insights to explore some of the most pressing consumer desires shaping the flexible packaging industry. Read on to find out more about our most recent video series, Expert Insights: Consumer Food Trends.

 

“If the product makes the consumer beautiful from the inside out, why not have packaging that takes responsibility and does the same for the planet?”

 

This week we’re joined by Akhil Aiyar, Market Analyst at Innova Market Insights, and Katharina Machner, Product & Packaging Designer at Wipak, to discuss a rising consumer interest in food products contributing to health and beauty from the inside out – from personalised nutrition and immune boosters to cosmeceuticals and indulgent flavours.

 

Thicker packaging with a luxurious finish may reflect these unique products’ values, but is this the most environmentally friendly? We explore how Wipak’s sustainable packaging remains the best option to reflect consumer desires and brand values, all while preserving our natural resources.

 

Watch the full discussion here:

 

As a global leader in developing and manufacturing packaging solutions for the food and medical sectors, Wipak stays on top of the latest consumer and packaging trends thanks to Innova Market Insights. Find out how we are addressing these in our sustainable range and product offering here and get in touch today!

  

Innova Market Insights is a global knowledge leader in the food and beverage industry, whose customers are amongst the top 500 FMCG companies in the world.  Using advanced data analytics, they provide meaningful guidance on present and future trends in FMCG. Based in the Netherlands, Innova is valued for their local and regional knowledge insights. Find out more at www.innovamarketinsights.com  

Categories
Food

Transparency & Sustainability – Consumer Food Trends with Innova Market Insights

Upon the announcement of their Top Food Trends for 2021, we sat down with Innova Market Insights to explore some of the most pressing consumer desires shaping the flexible packaging industry. Read on to find out more about our most recent video series, Expert Insights: Consumer Food Trends.

 

From food sourcing and packaging materials to the company values consumers are backing, the series opens up discussion around questions such as:

  • Why is good storytelling the key to a more sustainable future?
  • What are we doing to lower carbon emissions, prevent food waste, and design for recycling in a circular economy?
  • How can packaging technologies increase consumer engagement, brand and supply chain transparency, and pioneer smarter recycling in the move towards a sustainable future?
  • Why might flexible recyclable pouches be the key to sustainably protecting and preserving food?
  • Who is responsible for the FMCG and packaging industries becoming more sustainable?

In this first instalment of the series, Insights & Innovation Analyst at Innova Market Insights, Kaavya Raveendran, and Sustainability Engagement Lead for Wipak UK, Becky Eccleston, examine Innova Market Insights’ No. 1 Trend for 2021: Transparency Triumphs.

 

Watch below to find out why sustainability and transparency are at the top of Wipak’s agenda:

As a global leader in developing and manufacturing packaging solutions for the food and medical sectors, Wipak stays on top of the latest consumer and packaging trends thanks to Innova Market Insights. Find out how we are addressing these in our sustainable range and product offering here and get in touch today!

  

Innova Market Insights is a global knowledge leader in the food and beverage industry, whose customers are amongst the top 500 FMCG companies in the world.  Using advanced data analytics, they provide meaningful guidance on present and future trends in FMCG. Based in the Netherlands, Innova is valued for their local and regional knowledge insights. Find out more at www.innovamarketinsights.com  

 

Read more on the actions Wipak has been taking towards carbon neutrality here: https://www.wipak.com/latest/blog/tangible-actions-toward-carbon-neutrality

Categories
Food

How can a plastic packaging company be sustainable?

There’s quite a movement against all plastics without a real understanding of the nuances. There are so many cases where plastic is the most eco-friendly option and where the alternatives have a much bigger carbon impact.  

For instance, glass is often seen as a “greener” packaging solution, quite popular amongst those living “zero waste” and “plastic free”. When bottling water, however, the weight of a 500ml glass bottle versus a 500ml plastic bottle is 40:1. This impacts manufacturers and distributors with more wear and tear on packaging machinery, less efficient shipping and distribution, and results in higher fuel costs and emission responsibility (Tapp Water 2019). Plastic packaging – particularly for perishable foods – can mean fewer vehicles and less fuel to transport, further lowering the overall carbon impact (British Plastics Federation 2020). 

What about biodegradables and compostables? “With today’s biodegradables, the energy cost is so high in the production phase that whatever happens at the end of a product’s life cycle does not ultimately matter” shares Hery Henry, Head of Strategic Marketing and Corporate Responsibility. “You just don’t know the carbon impact until you’ve measured for each particular instance”, he continues, which is why we set out to measure the precise carbon footprint of our company and our products. 
 
As a plastic packaging company we are in a real position to change the way things are done. That’s why we have a wide range of lightweight and resource-efficient solutions which consider the entire life cycle of the packaging and product inside. We work using a life cycle approach and welcome new technology that helps us with everything from producing more eco-friendly packaging, to using barcodes to increase recycling accuracy and efficiency in Europe. 
 
Our plan is ambitious yet simple. We think the world will soon reward circularity. Societies will strongly encourage the use of recyclable, renewable, and reusable materials – which can already be found in our sustainable product range. We are ready for this movement – heading towards fully recyclable materials and then continuing on our way to packaging from primarily renewable materials. 

Every week we will be answering questions of interest to our consumers. Have more questions? Contact us HERE today!

 

Categories
Food

Wipak Insights: Why food packaging is so important?

Even back in 7000 BC, our predecessors were formulating their own food packaging from pottery and glass. By the 1880s, Quaker Oats had developed the first folding box for packaging cereal. Fast forward to 2020, and Wipak continues to be at the forefront of devising innovative sustainable packaging solutions, as demonstrated by the resounding success of our recent digital product launch. In the second instalment of our Insights series, we take a look at why food packaging is so important, with a special focus on some of its key functions in the present day.

Physical barrier

It seems sensible to begin with a look at packaging’s core function as most of us know it: physical protection, which is essential for reducing food waste – a problem that has 5-10 times the environmental impact as a product’s packaging. The current pandemic has shined a light on a strong barrier’s myriad benefits for shelf life, particularly when infections were rising rapidly and panic-buying led to massive stock shortages at supermarkets worldwide. Insufficient packaging can decrease a product’s shelf life and generate unnecessary food waste, but excess packaging wastes resources and increases transportation costs, as well as contributing to unfavourable consumer perception of a brand, so striking the right balance is imperative. Softer foods often require protection from shock, vibration, compression and temperature changes during transport, so packaging quickly becomes the first line of defence. Barriers against oxygen, water vapour and dust are equally paramount for fresh foods, leading to the use of desiccants and oxygen absorbers to improve the efficacy of core packaging. Every effort is made to mitigate the effects of external factors in a controlled or modified environment so a product arrives in our hands in the best possible condition.

Convenience, portion control and containment

Our second section highlights three interlinked functions of food packaging: optimising both carrier and customer experience when transporting and purchasing a packaged item; controlling portion sizes to allow for budgeting, meal-planning and waste reduction; and logical grouping of products for more efficient handling. Smaller items are typically packed together if cross-contamination can be avoided, sometimes saving on packaging costs with a “less is more” approach that sits well with environmentally conscious consumers. For perishables to be packed effectively, there needs to be consistency between primary, secondary and tertiary packaging. Primary packaging refers to the materials that come in direct contact with the food in question, before secondary packaging envelopes these materials and groups the items together in a multipack. Tertiary packaging centres on more practical elements like shape and form, which are essential for efficient distribution to warehouses and retailers. Once at the supermarket, resealable packaging strips add to shelf life and prolong at-home storage. Single-serving packaging, such as a pint of milk or a box of six eggs, similarly aids habitual buying by allowing customers to plan ahead with fixed quantities and offering them the chance to purchase items in bulk, thus reducing food waste if they only buy what they need.

Logistics

Packaging plays an equally essential logistical role in the successful transportation of an item from farm to fridge. Logistics aim to get the right quantity and quality of materials (or services) to the right place at the right time, for the right client, and at the right price. Many of us tend to neglect the direct or indirect effects of logistics on all areas of our life until one of these “rights” goes wrong. At Wipak, our 22 pouch-making lines, 5 of which are internal, thankfully ensure far more daily rights than wrongs. Our flexible pouch packaging solutions are up to 8 or 9 times lighter than their rigid tin counterparts, with 1 pallet of empty pouches equating to 29 pallets of empty tins when carrying the same volume of any given product. In saving lorries huge amounts of storage space when moving these goods, fewer trips are needed, thus leading to shorter transportation times and possibly even an extended product shelf life to complement a reduced carbon footprint.

Security and information transmission

Packaging often has legal obligations to fulfil with regard to disposal, recycling and transport, as well as providing clear instructions for how to use the product it encases. In the 1970s, the barcode system revolutionised the retail and manufacturing industry, allowing for all manner of important information to be stored and accessed digitally at just the scan of a uniquely assembled strip. This has since led to the introduction of active packaging, such as Wipak’s own Digimarc brand: an invisible barcode that can be embedded into the printed design of a package, enabling users within the value chain to quickly scan large portions and obtain live updates on a product’s shelf life with a simple smartphone or tablet. By integrating Digimarc barcodes into printed films, Wipak is able to decrease wastage throughout the supply chain, preventing costly errors such as using the wrong film or incorrect pallet labelling. Instore, it can be used to help maintain accurate inventory levels and information relating to product expiration dates, enabling retailers to promote and relabel products to minimize food waste and users to dispose or recycle responsibly, ensuring that recyclable materials are retained within the circular economy. Other technical aspects such as tamperproofing, counter-pilfering mechanisms and authentication seals similarly contribute to retail loss prevention, aiming to cultivate brand loyalty through secure and consistent packaging.

Marketing

It would be foolish to underestimate the significance of packaging aesthetics in the buying process and how much they affect product sales. In the ever-evolving world of graphic design and point-of-sale displays, choosing the right colour and shape for packaging can even cause customers to believe that the food they are consuming has a superior taste vis-à-vis competitor brands and, ultimately, repeat their purchase. Much research has gone into the relationship between colour and decision-making. Yellow is said to evoke joy or a certain playfulness; pink conjures a delicate sensitivity; and black resonates with strength and power, giving companies more food for thought when it comes to tinting their image. On the more practical front, Wipak is one of the leading specialists in refining and printing packaging films, including gravure printing, flexo-printing and inkjet digital, all of which provide a product with premium-quality, economical and sustainable images. Our separate gravure- and flexo-print solutions cater for printing plate production, as well as the possibility of combining the two methods to balance cost-effectiveness and lustre. Using our unique technology, we can offer equally exceptional print images on paper laminates. As well as contributing to a product’s perceived value, effective packaging can go as far as enhancing it, marrying form and function to entice customers into investing in a brand for its sleekness, reliability and, more recently, environmental stance. This is where Wipak’s N.E.X.T. Innovation Centre comes in: our comprehensive offering of innovation workshops, training sessions and seminars to conceptualize, develop and prototype the future of packaging or, quite simply, your organisation’s N.E.X.T. big thing.

Conclusion

So it’s quite clear that food packaging is of paramount importance, but is it enough to simply protect our produce in this day and age? We believe that our customers value sustainability as much as reliability. Bearing this in mind, Wipak combines the two to innovate, create and facilitate a fuss-free journey from place of origin to plate.

Categories
Food

Wipak Insights: packaging myths debunked

Myths have been around since storytelling became commonplace, channeling the power of the spoken word in a bid to explain a natural or social phenomenon to which we are all privy. When the stories become attached to such important issues as the state of our current environment or our planet’s future prospects, however, tools like social media become particularly influential in the spreading of ‘fake news’. Packaging. Sustainability. Plastic. Wildlife. They all seem connected, but perhaps not in the way you think. Plastic packaging is inherently unsustainable, which is what kills wildlife, right? As with many things, it isn’t that simple. Join us for a whirlwind Wipak tour of four packaging myths that need a little nuancing.

1. Plastic bags = the bane of humankind

Our first stop leads us to an encounter with public enemy number one: plastic bags. Supermarkets aim to deter us from using them through additional charges; environmental channels produce immersive content to show us how animals feel trapped inside them, and figures nearing £10 million are bandied about when estimating how much is spent annually on clearing them from our oceans. Rather than exacerbating the ‘plastic trash’ crisis literalized so vividly by National Geographic, Wipak’s circular economy fights back with sustainable packaging solutions that maximize the potential of recycled materials.  However, for all their bad press, plastic bags are also 100% recyclable, require 4 times less energy to manufacture than paper bags, generate 50 times less water pollutants and 70% less carbon emissions than paper bags, and only contribute to 1% of the total waste found in landfill sites worldwide. So are they really that bad? Well, when considering environmental impact beyond litter, it has been shown that a cotton bag would have to be used a huge number of times before it became close to the as energy-efficiency of at as a single-use plastic bag, often contributing to a larger carbon footprint in the process.

2. Biodegradable or compostable packaging = sustainable

Biodegradable and compostable packaging manufacturers often claim that their products are more sustainable than plastics because they are made from plant-based materials that decompose naturally. To describe any product as ‘compostable’, it must break down in less than 12 weeks under composting conditions. These conditions are dictated by industrial composters, which need to reach temperatures of around 60°C to process the material, whilst allowing enough moisture for the decomposing microorganisms to remain active. One major problem is the shortage of industrial composting facilities within any given country, leading much of this material to end up in landfill, where it contaminates food waste. As for the difference between biodegradable and compostable, materials used for compostable packaging do not produce toxins as they decompose and must meet the requirements mentioned above. Biodegradable packaging, on the other hand, has no fixed timeframe for breaking down. Brands often play on this confusion to promote a friendly green image, so try and think about what their packaging is really telling you before making your next purchase.

3. Shrink-wrapping vegetables = a waste of time

The image of a plastic-wrapped cucumber has been denounced as a symbol of overpackaging. If an apple and potato can go naked, then why not a vegetable lauded for its cooling properties? In short… it’s because its life gets cut short. Research has shown a packaged cucumber lasts more than three times as long as an unwrapped one. An exposed cucumber loses 3.5% of its weight through evaporation in just 3 days, compared to 1.5% in 2 weeks for its packaged counterpart. A longer shelf life leads to fewer deliveries and the energy and transport costs associated with them, alongside less waste, meaning packaging plays a crucial role in reducing a product’s carbon footprint. Public association of plastic with unsustainability is key when brands consider different materials to reduce the environmental impact of their packaging, as well as the overall cost to the company.

4. Sustainable packaging = an added cost for brands 

It seems appropriate to end our tour with a look at the real cost of sustainable packaging for a brand. The figures indicate that ⅔ of people are willing to pay more for a sustainably-packaged product, indicating that an eco-friendly stamp of approval could go a long way to improving sales. Whilst customer numbers increase, sustainable packaging could in fact lead to fewer materials used and thus less money spent on them, creating a win-win scenario for the company provided the correct materials are selected. Eye-catching designs and textures can actually be created from moulded pulp, which is itself a product of recycled waste. Techniques like embossing also don’t require inks, whether soy- or petroleum-based, meaning brands can bestow a premium feel on typically bland products with just a large plate and some added pressure. Wipak hopes to contribute to this ‘less is more’ approach by formulating sustainable packaging solutions that meet our clients’ and consumers’ needs. We build our designs on truths rather than myths.

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