Health & Beauty Inside Out – Consumer Food Trends with Innova Market Insights


Upon the announcement of their top food trends for 2021, we sat down with Innova Market Insights to explore some of the most pressing consumer desires shaping the flexible packaging industry. Read on to find out more about our most recent video series, Expert Insights: Consumer Food Trends.


“If the product makes the consumer beautiful from the inside out, why not have packaging that takes responsibility and does the same for the planet?”


This week we’re joined by Akhil Aiyar, Market Analyst at Innova Market Insights, and Katharina Machner, Product & Packaging Designer at Wipak, to discuss a rising consumer interest in food products contributing to health and beauty from the inside out – from personalised nutrition and immune boosters to cosmeceuticals and indulgent flavours.


Thicker packaging with a luxurious finish may reflect these unique products’ values, but is this the most environmentally friendly? We explore how Wipak’s sustainable packaging remains the best option to reflect consumer desires and brand values, all while preserving our natural resources.


Watch the full discussion here:


As a global leader in developing and manufacturing packaging solutions for the food and medical sectors, Wipak stays on top of the latest consumer and packaging trends thanks to Innova Market Insights. Find out how we are addressing these in our sustainable range and product offering here and get in touch today!


Innova Market Insights is a global knowledge leader in the food and beverage industry, whose customers are amongst the top 500 FMCG companies in the world.  Using advanced data analytics, they provide meaningful guidance on present and future trends in FMCG. Based in the Netherlands, Innova is valued for their local and regional knowledge insights. Find out more at  

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