BLOGS, Meet our people

Meet Our People: Kseniya Permyakova


Every fortnight, we will be sharing #MeetOurPeople interviews, spotlight the hard work of our Wipak family across our global sites. Check out our first feature below with Kseniya Permyakova, Account Manager for the Benelux market. 


1. What do you do at Wipak and why? 


My main task is to sell Wipak’s packaging solutions to customers in the food industry. This job is both commercial and technical. I ensure that customers get new offers and information concerning our sustainable product range, I advise them how to do the marketing for their packaging and I assist them with technical questions. My position requires close cooperation with Plant Sales, Finance, Supply, Planning, R&D and Production.  


Wipak’s focus on sustainability was what caught my eye in the first place when applying for this job. I worked in the packaging industry before and a lot of customers were asking me questions about sustainable products and trends, but I was not able to offer them a sustainable solution. This made me realize that green was the future of packaging. Now I am very proud to be part of a company that contributes to a greener future, offers products that fit the circular economy and has vowed to reduce the company carbon footprint to zero within five years. 


2. What is unique about your Wipak site? 


Wipak BV does not produce any packaging materials. This means our team has to work in close cooperation with all Wipak production plants to be able to service our customers. Every day I speak to people from different areas of expertise, different countries and backgrounds. This makes my work very interesting and international.  


3. What is something unique about you that people may not know?  


Before developing an interest for sales, marketing and business, I also studied Linguistics and Literature. I am a major literature fan and considered a job in that field. My favourite bookstore is Shakespeare and Company in Paris. This store is located opposite the Notre Dame and near the banks of the Seine. I try to go there every year. 


Thanks go to Kseniya for sharing her story. Wipak is extremely proud of the dedication and vast experiences of women who enrich our industry.  


Stay tuned for more insights every two weeks. 



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