Plant Based Living & Green Values – Consumer Food Trends with Innova Market Insights


Upon the announcement of their top food trends for 2021, we sat down with Innova Market Insights to explore some of the most pressing consumer desires shaping the flexible packaging industry. Read on to find out more about our most recent video series, Expert Insights: Consumer Food Trends.


For the final instalment in our series, we are joined by Anne Noordenbos, Insights and Innovation Manager at Innova Market Insights, and Wipak Packaging & Product Designer, Lydia Miller, to discuss the undeniable rise of interest in “plant based” foods and beverages. We also look at their relation to sustainable or “green” values found amongst consumers.


As this interest drives expansion to more market categories and regions, how can packaging keep up and reflect these values? What are the challenges to creating sustainable solutions that appeal to our customers and end consumers? What are we doing to lower carbon emissions, prevent food waste, and design for recycling in a circular economy?


Watch the full discussion here:

As a global leader in developing and manufacturing packaging solutions for the food and medical sectors, Wipak stays on top of the latest consumer and packaging trends thanks to Innova Market Insights. Find out how we are addressing these in our sustainable range and product offering here and get in touch today!


Innova Market Insights is a global knowledge leader in the food and beverage industry, whose customers are amongst the top 500 FMCG companies in the world.  Using advanced data analytics, they provide meaningful guidance on present and future trends in FMCG. Based in the Netherlands, Innova is valued for their local and regional knowledge insights. Find out more at  

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