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What is eco-friendly packaging?


Looking for the best eco-friendly packaging? 


In the world of packaging, eco-friendliness is a hot topic. But what does it really mean? While the terms “sustainable packaging” and “eco-friendly packaging” are often used interchangeably, they have subtle differences. Let us delve deeper and understand what eco-friendly packaging truly entails.


Eco-friendly packaging goes beyond just being environmentally conscious. It refers to packaging that remains functional while minimizing its impact on the environment. This involves using materials that are responsibly sourced, produced with a low carbon footprint, and designed for recycling. By adopting a “circular economy” approach, these materials can be recovered and used to create new packaging or for other purposes.


Sustainability encompasses not only environmental considerations but also economic development. The United Nations Brundtland Commission’s definition of sustainability highlights the importance of meeting present needs without compromising the ability of future generations to meet their own needs. To be truly sustainable, packaging manufacturing must utilize resources efficiently, prioritize materials with low carbon footprints, optimize production processes, adhere to ethical practices, and develop materials that can be recycled. These efforts yield not only environmental benefits but also clear economic and social advantages.


Our company exemplifies the commitment to sustainable and eco-friendly packaging. With a strong industry reputation and extensive experience, Wipak is dedicated to creating the best and most sustainable solutions. In fact, we have pledged to achieve a zero Company Carbon Footprint by 2025, demonstrating our long-term commitment to environmental responsibility.


Wipak’s GreenChoice product range showcases a proactive approach. It offers a range of sustainable solutions designed for recycling and can incorporate recycled or renewable materials. To learn more about GreenChoice by Wipak and explore our sustainable portfolio offering, visit: GreenChoice by Wipak


Wipak actively participates in key initiatives like the HolyGrail 2.0 Digital Watermarks Initiative and the Circular Economy for Flexible Packaging initiative (CEFLEX). These collaborations drive innovation and the development of recycling guidelines for flexible packaging, further advancing sustainability in the industry. Adopting a responsible and eco-friendly approach to packaging has numerous benefits for businesses. It enhances brand image, expands the customer base, and builds trust with environmentally conscious consumers. As people become increasingly aware of sustainability issues, the demand for eco-friendly products, including packaging, continues to grow.


Regulatory changes in the packaging industry are often driven by environmental concerns and safety reviews of packaging materials. Compliance with these changes is essential for companies. The flexible packaging industry collaborates closely with value chain partners to ensure that packaging meets recycling requirements and can be efficiently collected, sorted, and recycled across EU countries.


At Wipak, continuous innovation is at the core of our flexible packaging solutions. They stay ahead of market demands and changing regulations. The GreenChoice portfolio is market ready and include a wide range of solutions which are proven and qualified for applications, like cheese and meat packaging, baby food, pet food and many others. Importantly, Wipak’s sustainable packaging solutions seamlessly integrate into existing packaging lines, eliminating the need for additional machinery investments. If you have any questions about sustainable flexible packaging solutions, our experts at Wipak are ready to assist you. Get in contact today and embark on your journey towards a greener future: Contact form



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