NEWS, Uncategorized

Shopping 2.0: Invisible bar codes make it through the fast lane at the cash point

Invisible coding currently electrifies the market. In the US, invisible bar codes are on the rise. Major retailers such as Walmart are already testing this technology. In Europe, Wipak is among the pioneers, developing solutions for different applications.

Manufacturers of brand products e.g. can provide added value by means of intelligent functions incorporated in the package in order to rise above the competition. With bar codes no longer being required, there are new opportunities for package design. And last but not least, shopping becomes easier, faster, and more convenient – as no more scanners have to be pointed at the bar code. Wipak relies on “Invisible Barcode“ technology provided by Digimarc. Headquartered in Oregon (USA), this company generates the required codes before Wipak integrates them in the package using gravure printing or flexo printing. Wipak also prepares the repro proofs.

Wipak is among the global leading specialists for the processing and printing of packaging films. Invisible bar codes expand Wipak’s range of digital services. In addition to premium quality print designs, state-of-the-art printing technology, and print design consulting, the Wipak Group has also gained valuable expertise in the field of interactive packaging over the past years. Using invisible watermark printing, augmented reality, and “self-talking” packages, Wipak is one of the pioneers in this field.

For more information contact our Pack Design Team

Read more: Interactive Packaging Becomes an Important Marketing Tool

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