Digimarc Platform creator, Digimarc Corporation, announced it has won the “Top Supplier Retail 2020” award from the EHI Retail Institute for adding Digimarc Barcode to the private label packaging of Netto Marken-Discount. Netto is a leading discount retailer in Germany.

Wipak has been part of this effective collaboration by being involved in the process of adding Digimarc Barcode to Netto private label packaging with our pre-media and print experts.  

Digimarc Barcode is an imperceptible barcode that is used as a part of the artwork of the packaging. The barcode is repeated across the packaging, which is why it can be scanned at any angle. This increases checkout speed and accuracy. The process of searching for conventional barcodes has  been improved this way.

If Digimarc Barcode interests you and you would like to redo your packaging scanning process more efficient, don’t hesitate to contact us at digimarc@wipak.com.

Click HERE to see a video of Digimarc on our LinkedIn.