We are delighted to announce that we have won a prestigious prize in the sustainability category at the 2020 German Packaging Awards.
Our innovative solution for Green Haven vegetarian sausages was recognised for effectively balancing recyclability with high levels of protection and production efficiency.
“The newly developed vacuum packaging is composed of two adhesive-free, unprinted PE films, forming a mono-material,” explained Susan Jansen, Sustainability Manager at Wipak. “By integrating Digimarc Barcode®, quick scanning with any smart device is made possible. This not only enables customers to lookup product ingredients and nutritional data, but could be used by recycling centres at the end of the product lifecycle too, as part of the sorting process.”
The Green Haven pack also features an FSC®-certified paper banderole, which can be easily separated from the main plastic body and disposed of alongside paper waste. The plastic content remains unprinted, ensuring material quality stays high even after recycling. The result is a highly attractive, >90 per cent PE-based mono-material that is easy to use and recycle, with an overall carbon footprint reduction of the packaging film of up to 30 per cent.
Dr. Bettina Horenburg, Member of the Executive Board and overall responsible person for the German Packaging Awards at the German Packaging Institute, said: “We had a very strong, international field of participants with innovative solutions from Austria, Denmark, Finland, France, Germany, Great Britain, Italy, Spain, Switzerland and Turkey. 40 per cent of the innovations submitted fall into the sustainability category. This shows how important this fundamental topic is and remains, even through the current pandemic.”