Wipak has responded to the manufacturing industry’s continually increasing demand for more processing agility with the launch of a new concept called ‘ProDirect’.

Combining unique printing technology with a digital, optimised ordering process, the concept offers direct-to-market, individualised packaging solutions at an industrial scale, and will be showcased by the company at Interpack in Düsseldorf between 4th – 10th May 2017.

“‘Digitisation’ has become a real buzzword in the packaging market,” said Patrick Verhelst, Sales & Marketing Director at Wipak. “We believe our ProDirect concept will boost this trend and set new industry standards, putting an end to traditional business models and providing more flexible, efficient and sustainable processes for our customers.

“The launch of ProDirect comes at a time when markets are subject to massive upheavals, where things like shorter packaging cycles, custom prints, carbon-neutral packages and efficient use of resources are gaining increasing focus,” Patrick continued. “We will address each of these issues at Interpack and demonstrate exactly how ProDirect can support manufacturers moving forwards. We will also be exhibiting a range of cutting-edge concepts, including stand-up pouch technologies; FSC®-certified, recyclable paper composites; and our ultra-light, high-performance flexible barrier packaging solutions.”

To find out more about ProDirect and our wide product offering, please visit us at Stand A22, Hall 10 at Interpack.