Wipak UK has played a key role in bringing a new, premium-quality cheddar to the supermarket shelves.
The leading manufacturer of flexible packaging solutions was approached by Bridgehead Foods to translate their design ambitions for their new West Country cheddar, Barnstormer, into an eye-catching pack.
“After conducting pre-press work to evaluate optimum colour combinations, the Barnstormer colour ways were finalised and feature a band of distinctive metallic colour running through the centre of the pack,” explained Wayne Hallsworth, Sales Manager at Wipak UK. “Different to anything else on the market, this design makes the pack really stand out from the crowd and, using a Super Silver Ink to create the metallic effect, reinforces the high-quality feel that Bridgehead Foods was looking to achieve.”
Managing Director at Bridgehead Foods, Lorraine Beaton, added: “Having previously worked with Wipak UK, we knew we could rely on their technical knowledge and expertise to bring the Barnstormer pack to life. It was important that the printing techniques we used communicated the high quality and the West Country provenance of the new range, as well as ensuring shelf standout, and we think the finished product does just that.”
Barnstormer West Country Cheddar comes in Strong Mature No. 4 and Creamy Mellow No. 2, both of which are now available in Asda stores across the United Kingdom.
Wipak UK has been an integral partner to the British cheese industry for several decades, delivering innovative, sustainable and leading-edge offerings in both material performance and responsive customer service.
For more information about Wipak UK or to discuss your packaging needs, please call +44 (0) 1938 555255 or email firstname.lastname@example.org.