Transparent communication and clear instructions for consumer how to dispose emptied packaging are crucial. In the best case separation of components happens intuitively by consumers.
Collection at home or at drop off points allows for valuable materials to get a second life.
Valuable material can get a second life by being recycled. Design for Recycling is of utmost importance to achieve high quality recycled materials that can replace virgin material in the same or other applications.
Packaging can only get sorted properly if it can be detected and sorted into a valuable material fraction. Already at that stage Design for Recycling is relevant and with new technologies, like Digital Watermarks, sorting accuracy can be further increased.
When we say our packaging is recyclable, it means that it is designed for recycling, can be collected, sorted and turned into a new material on an industrial scale in specific countries or markets. This recycled material can then be used instead of virgin raw materials.
