Wipak UK is delighted to announce that it will be participating as the Lead Sponsor at the new Retailer Cheese and Dairy Awards, 2018. The awards are being held at the International Cheese Awards, Nantwich on Tuesday 24 July 2018, with Wipak UK set to present the prestigious Supreme Retailer 2018 award.

Focussing on improving standards across the category, the awards are designed to help consumers base their purchasing decisions on taste, provenance and the processes involved in the production of the cheese.

Wipak has been supporting the International Cheese Awards for a number of years. Speaking about the new Retailer Cheese and Dairy Awards 2018, Wayne Hallsworth, UK & Ireland Sales Manager at Wipak UK, commented: “As a manufacturer of high quality barrier films we deliver innovative, sustainable solutions which enable producers to protect the integrity of their product, whilst conveying its quality to the consumer. As a result, we are delighted to be supporting the awards and rewarding excellence within the sector.”

Award-winning cheese maker and Blur bassist, Alex James, is supporting the new Retailer Cheese and Dairy Awards as he sees it as a way of increasing standards across the category. He is keen to change shoppers’ perceptions from “what is the cheapest” to “what is the best I can afford”, and educate consumers to the extent of the products available.

Commenting on the awards, Alex says: “Quality is worth paying for and food is the most affordable luxury there is. With a little knowledge and education, and without having to try hard, we can all eat well. In fact, we should all be eating like kings.”

To find out more about Wipak’s innovative packaging solutions and services for cheese, please click here.