Categories
Food

Plant Based Living & Green Values – Consumer Food Trends with Innova Market Insights

Upon the announcement of their top food trends for 2021, we sat down with Innova Market Insights to explore some of the most pressing consumer desires shaping the flexible packaging industry. Read on to find out more about our most recent video series, Expert Insights: Consumer Food Trends.

 

For the final installment in our series, we are joined by Anne Noordenbos, Insights and Innovation Manager at Innova Market Insights, and Wipak Packaging & Product Designer, Lydia Miller, to discuss the undeniable rise of interest in “plant based” foods and beverages. We also look at their relation to sustainable or “green” values found amongst consumers.

 

As this interest drives expansion to more market categories and regions, how can packaging keep up and reflect these values? What are the challenges to creating sustainable solutions that appeal to our customers and end consumers? What are we doing to lower carbon emissions, prevent food waste, and design for recycling in a circular economy?

 

Watch the full discussion here:

As a global leader in developing and manufacturing packaging solutions for the food and medical sectors, Wipak stays on top of the latest consumer and packaging trends thanks to Innova Market Insights. Find out how we are addressing these in our sustainable range and product offering here and get in touch today!

  

Innova Market Insights is a global knowledge leader in the food and beverage industry, whose customers are amongst the top 500 FMCG companies in the world.  Using advanced data analytics, they provide meaningful guidance on present and future trends in FMCG. Based in the Netherlands, Innova is valued for their local and regional knowledge insights. Find out more at www.innovamarketinsights.com  

Categories
Food

New Lifestyles – Consumer Food Trends with Innova Market Insights

Upon the announcement of their top food trends for 2021, we sat down with Innova Market Insights to explore some of the most pressing consumer desires shaping the flexible packaging industry. Read on to find out more about our most recent video series, Expert Insights: Consumer Food Trends.

 

This week Hector Parra, Consumer & Market Insights Team Coordinator at Innova Market Insights, talks us through changes in consumer eating habits in light of the global pandemic and lockdown, and how this is driving interest in convenient, luxurious, and healthy food products.

 

“We need to make sure that our packaging caters to the need for speed – to the need for ease of opening and reclosing – and that it reflects the luxurious, the indulgence…whatever the consumer is looking for,” shares Hery Henry (Head of Strategic Marketing & Sustainability, Wipak Group).

 

As we move into an era of both working from home and eating on the go, why might recyclable flexible pouches be the key to sustainably protecting and preserving food? How should recycling legislation and infrastructure help guarantee a circular economy for plastic packaging?

 

Watch the full discussion here:

 

As a global leader in developing and manufacturing packaging solutions for the food and medical sectors, Wipak stays on top of the latest consumer and packaging trends thanks to Innova Market Insights. Find out how we are addressing these in our sustainable range and product offering here and get in touch today!

  

Innova Market Insights is a global knowledge leader in the food and beverage industry, whose customers are amongst the top 500 FMCG companies in the world.  Using advanced data analytics, they provide meaningful guidance on present and future trends in FMCG. Based in the Netherlands, Innova is valued for their local and regional knowledge insights. Find out more at www.innovamarketinsights.com  

Categories
Food

Technology & Traceability – Consumer Food Trends with Innova Market Insights

Upon the announcement of their top food trends for 2021, we sat down with Innova Market Insights to explore some of the most pressing consumer desires shaping the flexible packaging industry. Read on to find out more about our most recent video series, Expert Insights: Consumer Food Trends.

 

This week, we’re joined by Market Analyst Akhil Aiyar from Innova Market Insights and Florian Constabel, Digimarc Team Manager with Wipak’s N.E.X.T. Centre for Packaging Innovation, to discuss what consumers and brands can gain from leveraging blockchain, AI, QR codes and digital watermarks. How can packaging technologies increase consumer engagement, brand and supply chain transparency, and pioneer smarter recycling in the move towards a sustainable future?

 

Wipak has been working with Digimarc since 2018 to develop innovative packaging solutions and applications with Digimarc Barcodes®. Digimarc also plays an integral role in the European Brand Association’s (AIM) HolyGrail 2.0 initiative, seeking to investigate whether digital watermarks could revolutionise the way packaging is sorted in the post-consumer waste management system. By accurately identifying and separating packaging into sorting streams, we can contribute to a circular economy where plastics are retained in the supply chain.

 

Watch the full discussion here: 

 

As a global leader in developing and manufacturing packaging solutions for the food and medical sectors, Wipak stays on top of the latest consumer and packaging trends thanks to Innova Market Insights. Find out how we are addressing these in our sustainable range and product offering here and get in touch today!

  

Innova Market Insights is a global knowledge leader in the food and beverage industry, whose customers are amongst the top 500 FMCG companies in the world.  Using advanced data analytics, they provide meaningful guidance on present and future trends in FMCG. Based in the Netherlands, Innova is valued for their local and regional knowledge insights. Find out more at www.innovamarketinsights.com

Categories
Food

The Importance of Storytelling – Consumer Food Trends with Innova Market Insights

Upon the announcement of their top food trends for 2021, we sat down with Innova Market Insights to explore some of the most pressing consumer desires shaping the flexible packaging industry. Read on to find out more about our most recent video series, Expert Insights: Consumer Food Trends.

 

Storytelling has endured as a way to not only influence purchasing decisions but as a key strategy to achieving transparency between companies and customers.

 

This week on Expert Insights, Hery Henry, Wipak Group Head of Strategic Marketing & Sustainability, and Nicole Jansen, Insights & Innovation Team Leader at Innova Market Insights, discuss the power of storytelling in light of Innova Market Insights’ #1 trend for 2021: Transparency Triumphs.

 

Why is good storytelling the key to a more sustainable future? How do we communicate sustainability through our packaging? And who is responsible for adopting these changes?

 

Watch the full discussion here:

 

As a global leader in developing and manufacturing packaging solutions for the food and medical sectors, Wipak stays on top of the latest consumer and packaging trends thanks to Innova Market Insights. Find out how we are addressing these in our sustainable range and product offering here and get in touch today!

  

Innova Market Insights is a global knowledge leader in the food and beverage industry, whose customers are amongst the top 500 FMCG companies in the world.  Using advanced data analytics, they provide meaningful guidance on present and future trends in FMCG. Based in the Netherlands, Innova is valued for their local and regional knowledge insights. Find out more at www.innovamarketinsights.com  

Categories
Food

Health & Beauty Inside Out – Consumer Food Trends with Innova Market Insights

Upon the announcement of their top food trends for 2021, we sat down with Innova Market Insights to explore some of the most pressing consumer desires shaping the flexible packaging industry. Read on to find out more about our most recent video series, Expert Insights: Consumer Food Trends.

 

“If the product makes the consumer beautiful from the inside out, why not have packaging that takes responsibility and does the same for the planet?”

 

This week we’re joined by Akhil Aiyar, Market Analyst at Innova Market Insights, and Katharina Machner, Product & Packaging Designer at Wipak, to discuss a rising consumer interest in food products contributing to health and beauty from the inside out – from personalised nutrition and immune boosters to cosmeceuticals and indulgent flavours.

 

Thicker packaging with a luxurious finish may reflect these unique products’ values, but is this the most environmentally friendly? We explore how Wipak’s sustainable packaging remains the best option to reflect consumer desires and brand values, all while preserving our natural resources.

 

Watch the full discussion here:

 

As a global leader in developing and manufacturing packaging solutions for the food and medical sectors, Wipak stays on top of the latest consumer and packaging trends thanks to Innova Market Insights. Find out how we are addressing these in our sustainable range and product offering here and get in touch today!

  

Innova Market Insights is a global knowledge leader in the food and beverage industry, whose customers are amongst the top 500 FMCG companies in the world.  Using advanced data analytics, they provide meaningful guidance on present and future trends in FMCG. Based in the Netherlands, Innova is valued for their local and regional knowledge insights. Find out more at www.innovamarketinsights.com  

Categories
Food

Transparency & Sustainability – Consumer Food Trends with Innova Market Insights

Upon the announcement of their Top Food Trends for 2021, we sat down with Innova Market Insights to explore some of the most pressing consumer desires shaping the flexible packaging industry. Read on to find out more about our most recent video series, Expert Insights: Consumer Food Trends.

 

From food sourcing and packaging materials to the company values consumers are backing, the series opens up discussion around questions such as:

  • Why is good storytelling the key to a more sustainable future?
  • What are we doing to lower carbon emissions, prevent food waste, and design for recycling in a circular economy?
  • How can packaging technologies increase consumer engagement, brand and supply chain transparency, and pioneer smarter recycling in the move towards a sustainable future?
  • Why might flexible recyclable pouches be the key to sustainably protecting and preserving food?
  • Who is responsible for the FMCG and packaging industries becoming more sustainable?

In this first instalment of the series, Insights & Innovation Analyst at Innova Market Insights, Kaavya Raveendran, and Sustainability Engagement Lead for Wipak UK, Becky Eccleston, examine Innova Market Insights’ No. 1 Trend for 2021: Transparency Triumphs.

 

Watch below to find out why sustainability and transparency are at the top of Wipak’s agenda:

As a global leader in developing and manufacturing packaging solutions for the food and medical sectors, Wipak stays on top of the latest consumer and packaging trends thanks to Innova Market Insights. Find out how we are addressing these in our sustainable range and product offering here and get in touch today!

  

Innova Market Insights is a global knowledge leader in the food and beverage industry, whose customers are amongst the top 500 FMCG companies in the world.  Using advanced data analytics, they provide meaningful guidance on present and future trends in FMCG. Based in the Netherlands, Innova is valued for their local and regional knowledge insights. Find out more at www.innovamarketinsights.com  

 

Read more on the actions Wipak has been taking towards carbon neutrality here: https://www.wipak.com/latest/blog/tangible-actions-toward-carbon-neutrality

Categories
General

Meet Our People: Satoko Nakayama

Meet Our People spotlights our Wipak family across the world. This week we spoke to Satoko Nakayama, Digital Marketing Manager at Wipak about her role, sustainability, and her passions.

 

What do you do at Wipak?

My main priority at the moment is to increase our website visibility and improve performance so that our users can have the best possible experience while browsing. My focus is heavily on our online presence and creating a site that is attractive and user-friendly. How am I doing this? By creating a website that’s easy for our users to read, use and find their answers, and by managing weekly blog updates where we share information that benefits the public, but also to shows off our amazing colleagues. 

 

What are your thoughts on Wipak valuing sustainability?

Sustainability and being kind to Mother Earth should be important to us all. Naturally, Wipak takes this very seriously by continually developing new products through material reduction, renewable materials, and designing recycling solutions. I’m particularly proud that Wipak is educating their people and the younger generation to do the same.

 

Tell us a bit about yourself!

I am a new mother who codes – I recently gave birth to my daughter but I’m also learning to become a front-end developer. My passions also include cooking (especially food that is spicy and full of love like Mexican or Xi’an Chinese food)! I cook every day and my family is my personal Gordan Ramsay. I love wine and was a bartender for 7 years – I have a secret dream of buying a vineyard in Italy to make my own wine when I retire.

 

Be sure to check out all the Meet Our People features spotlighting our Wipak family across the world. Stay tuned for more!

Categories
Uncategorized

Meet Our People: Maik Nungässer

This week we have been celebrating Wipak Walsrode 20 year anniversary as part of the Wihuri Group corporate family. One of its longest members is Maik Nungässer, featured in this week’s Meet Our People feature. Here’s what Maik has to share:

 

Describe what you do at Wipak in a way that anyone could understand!

I work in print and color management and, in addition to various projects, I am also Wipak Walsrode’s dangerous goods officer. My team and I are in charge of the work preparation of the print jobs. We specify the optimal color system combination in order to guarantee all the required properties for the customer‘s applications. In addition to optimizing the scheduling of orders, we also ensure that all the required raw materials are available at the right time. We are always trying out new materials in order to continuously improve the products.

 

What are your thoughts on Wipak valuing sustainability?

Sustainability is one of the most important topics we are currently dealing with, I find it very important that Wipak is active on the subject. We have started with the first new paper composites solutions and trending towards thinner foils or foils that can be better recycled. There will be still many changes within our company in the nearest future. We have to be ready to face these changes and offer the right sustainable solutions.

 

Can you share something local about your Wipak site that is unique?

The complexity in Walsrode is unique. If I just take a look at the finishing area, we have everything from prepress, printing cylinder engraving, gravure printing machines with up to 11 colors and inline lamination, digital printing machines, solvent-based and solvent-free lamination, as well as cutting systems with robot technology to offer the customer complete product solutions, all from a single source. The high level of training our colleagues possess here on-site only contributes to this. We are able to deliver solutions fitting almost every customer requirement.

  

What is something unique about you that not many people know? Do you have a passion, hobby, or a new skill you’d like to share?

I have discovered Golf last year. It allows me to switch off completely within a few minutes. In addition to the joy of hitting the little ball, the exercise is also great: you can cover 10km while on the pitch. I would recommend everyone to try it out, it’s really a great sport!

Categories
General

Wipak Walsrode – 20 years anniversary

Wipak Walsrode became part of the Wihuri Group corporate family on June 1, 2001. Joining this memorable moment in Bomlitz were Antti Aarnio-Wihuri and Wipak Group MD – Harri Pursiainen. 
 
We have fond memories of Finnish music and food to celebrate the merging of the two (work) cultures on the day. Celebrations aside, soon after, exchanges between the Finnish and German sites began and many of the relationships forged back then continue to enrich our unique work culture to this day. 
 
The business grew during the following years not least as a result of the constant knowledge exchange between experts in both countries. Dedicated investments to the Wipak Walsrode site included new printing and slitting capacity and a new warehouse. Wipak Walsrode also became home to Wipak’s flagship investment in Digital Printing Technology with our ProDirect digital printer. With the conclusion of that investment Wipak Walsrode further strengthened its position as an innovation leader in high-quality film solutions.
 
Wipak Walsrode leads our charge to become the world’s first carbon-neutral flexible packaging company with a growing number of market-leading sustainable solutions.

 

Congratulations to our Walsrode family!

Categories
General

Meet Our People: Sina Jahns

#MeetOurPeople spotlights our Wipak family across the world. This week, see what Sina had to share about her role with Digimarc at the N.E.X.T. Centre for Packaging Innovation in Walsrode, Germany. 

 

What do you do at Wipak? 

Several years ago, I used to say my job was “food packaging” and, with that, the conversation was usually over – hardly anyone seemed to be interested. Now I like to say my role at Wipak is a little bit like magic: I’m hiding near-invisible Digimarc Barcodes into different packaging artwork. What I do is not just a job, it’s a passion! 

 

What are your thoughts on Wipak valuing sustainability? 

These days it is absolutely necessary to care about sustainability, and we do! It can be challenging to become more sustainable, but who can make plastic more sustainable if not those in the industry? E.g. Digimarc Barcodes have huge potential in terms of recycling – they can enable materials to be sorted according to variety and purity. It’s such a great opportunity for Wipak being part of this. 

  

What is the N.E.X.T. Centre for Packaging Innovation like? 

Something absolutely unique about the Innovation Centre, where we run workshops for customers in the countryside, is that we have a roof terrace where we love to enjoy the sun in the summer! 

 

Tell us something about yourself! 

I love colourful and crazy socks… some colleagues call them my “creativity socks”. It’s a great way to bring even more creativity and fun to the office! 

  

We are proud of the dedication of every member of the Wipak family. Find out more about the N.E.X.T. Centre here and stay tuned for more Meet Our People in the coming weeks! 

 

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